Innovation and Intrapreneurship

Innovation is doing what has not yet been done or improving what has already been done. It aims to provide new competitive advantages by improving products and services. If you do not embrace innovation, you will inevitably lose customers over the years. In this video, you will see the types of innovation. By understanding what open innovation is, you can explain the difference between innovation and R&D.

You may not always innovate for financial gain. Innovation can also be done for a social benefit. If you are not innovating for financial gain, but only for the benefit of society, this is called social innovation. In this video, you will see how social innovation differs from other innovations and you will be able to reinforce it with examples.

The term business model comes from the English term bussines model. With the Business Model, you can learn how to make a profit in a business. In this video, you will see the important points of the business model with examples and understand how to innovate in the business model.

A product is a tangible object created in response to market needs, while an intangible object is called a service. In the video, you will understand what product and service innovation is and see examples of product and service innovations.

The word hackathon is a combination of hack and marathon. In short, you can define it as tearing down what is unstable and building a new one in a short time. An ideathon can be defined as a marathon of ideas. In this video, you will learn about these two concepts and how to do it.

A process is defined as a chain of progressive movements that take place in a certain order. When the concept of process is evaluated in terms of companies, it is all the operational steps taken within the company. In process innovation, you should develop innovative processes that both generate revenue and save money by following a different operational step than competing companies. In this video, you will see how you can increase quality while reducing costs.

If you were starting a new business, would you want to be the only one in a market that no one has yet discovered, or would you rather take less risk and enter a highly competitive market? The blue ocean and the red ocean are strategies for these two different types of markets. You can serve an unexplored market where there is no competition, you can develop a blue ocean strategy. If you don't want to take such big risks, industries with clear market boundaries and competition for more share are for you. In this video, you will learn how to develop blue ocean and red ocean strategies and their principles of action. We will also have some examples of which strategy can bring results. Based on these examples, you will be able to determine the most appropriate strategy for you.

Economies of scale is the reduction of costs as production increases. You can achieve a cost advantage when a product or service reaches a very large audience. After watching this video, you can compare and explain the types of economies of scale.

Business model canvas, developed in 2008, is a practical platform that allows you to update business ideas according to the changing market. It allows you to condense complex business plans consisting of tens of pages into a single page. This saves you time and effort. In this video, you will learn which questions are answered when creating a business canvas.

An intrapreneur is someone who takes direct responsibility within their organization for turning an idea or project into a finished product. In this video, you will see the purpose of intrapreneurship and learn what characteristics an intrapreneur should have. You will also see the differences between an intrapreneur and an entrepreneur.

For Tim Brown, acting like a designer can change all our strategies. Design thinking increases the level of realization of innovative ideas in many business and solution processes. In this video, you will learn the basics and 5 stages of design thinking. Empathize, Define the Problem, Ideate, Prototype and Test. You can also find tips to be considered in these stages in this video.

Creativity is not only innate but can be developed over time and with appropriate practice. There are techniques for creative thinking. Brainstorming, SCAMPER, Six Hats Thinking, Synthetics and TRIZ are some of them. In this video you will have detailed information about creative thinking techniques. You will also gain awareness about the benefits of creative thinking.

When you combine experience with innovation, you create a real competitive advantage. Even if competitors imitate your products, they can never reflect the experience you provide. In this video, you will understand experience in all its details and see the impact when combined with innovation.