Next-Generation Sales and Marketing Techniques Series

Brands or individuals constantly aim to sell a product or service. Some of these products are preferred and some are not in demand at all. Have you ever thought about which products and services are preferred and why? In this video, you will see the 25 keys to a successful sale and you will be able to increase the success of your sales.

Being customer-oriented means keeping the customer at the center of the business and offering the right offer to the right customer at the right time. The most preferred companies are the ones most recommended by their customers. Therefore, it is very important to measure your company's customer centricity. In this video, you will see how to measure customer centricity.

This is the first letters of the English phrase Customer Relationship Management (CRM). CRM is a set of techniques used to manage relationships with customers. With CRM, you can get to know your customers better and predict their current and future buying tendencies. In the video, you can see who can do CRM, its advantages and examples of effective CRM.

Break Even Point is the point at which total expenses equal total revenues. A business starts to make a profit only after passing the break-even point. In this video, you will find answers to questions such as how to calculate the break-even point, what are its components, why should we do break-even analysis.

Omni-Channel Marketing, which means Holistic Channel Marketing in Turkish, is to provide a good experience to the customer as a result of the flawless functioning of all channels of an organization. You can capture sales opportunities by learning customer expectations. If you analyze Omni-Channel data correctly, you can reveal customer expectations. In this video, you will see how Omni-Channel emerged. You will learn about the components that make up the Omni-Channel.

Cross-selling can be explained as persuading a customer to buy another product or service in addition to the product or service they have already purchased. Cross-selling is very common on shopping websites. Upselling is selling a more advanced and more costly product instead of the product the customer prefers. In this video, you will learn about the important rules of cross-selling and upselling.

You may receive many campaign messages from brands throughout the day. Do you think these campaigns are organized just for you? Or are they sent to everyone? The answer to both questions is no. Because the demands and needs of each customer are different. This differentiates the added value to the brand. It is very important to do segmentation so that you can market to the right person. In this video, you will learn about the advantages of segmentation and the subheadings of segmentation.